How Mobile Is Reshaping the Entire Shopping Experience
The online retail industry is booming like never before. Add to it the predicted smart phone penetration to more than 6 billion users by 2020. To address customers’ digital needs and wants, retailers should understand in what way mobile devices are influencing customer psyche and the mobility solutions that drive this growth.Realizing the immense potential of mobility services, smart retailers are competing to incorporate every bit of intelligent technology on their e-commerce websites to enhance online shopping experience for buyers. This digital influence has worked in two directions.