For those who missed the tech industry news lately, at I/O conference in May this year Google announced a new feature called Android Instant Apps. So what’s so cool about this feature? Instant Apps do exactly as the name suggests. It allows mobile web users to run an app instantly on their device by simply tapping a URL. No need of a lengthy download from the Play Store and it is executed pretty fast. Exciting right? Apparently Google intends to bridge the gap between installing and using a native app versus the smooth and seamless experience of browsing the web so that more users start using apps instead of web pages.