With rapid proliferation of mobile technology, mobile apps are certainly shaping the way technologists, organizations and everyday users carry about their day-to-day tasks both in the workplace, while traveling or at home. Most of the world’s population has been rapidly shifting their needs and luxuries to smartphones and tablets running on Android, Windows and iOS. Hence, there is great interest amongst businesses and enterprises globally to provide more personalized services and products through mobile apps to drive engagement with their customers.
With increasing competition between iOS, Android and cross-platform apps, how do you determine which platform will be best for your app? Here we compare some of the benefits and disadvantages of native and cross platform app development. These factors can certainly help you decide how to go about it.