With rapid proliferation of mobile technology, mobile apps are certainly shaping the way technologists, organizations and everyday users carry about their day-to-day tasks both in the workplace, while traveling or at home. Most of the world’s population has been rapidly shifting their needs and luxuries to smartphones and tablets running on Android, Windows and iOS. Hence, there is great interest amongst businesses and enterprises globally to provide more personalized services and products through mobile apps to drive engagement with their customers.
Are you thinking to develop a mobile app for your business and yet undecided on the choice of platform – iOS, Android or Windows or a cross-platform app that works across all these platforms. Clearly, as an enterprise or organization your objective would be to reach as many customers as possible with an app that engages them effortlessly. Hence an app adaptable to multiple platforms seems to be a more sensible choice.
With increasing competition between iOS, Android and cross-platform apps, how do you determine which platform will be best for your app? Here we compare some of the benefits and disadvantages of native and cross platform app development. These factors can certainly help you decide how to go about it.