With the rapid advent of e-commerce, mobile innovations and technology has transformed the retail landscape to a great extent. Today is it hard to identify businesses without enterprise mobility solutions or data analytics for every potential business establishment. Today we provide our two cents on the future of business analytics and mobility as well as its impact on the retail sector.
Predictions for Analytics
The year 2015 can be undoubtedly regarded as the golden era of analytics. Apart from an increase in the number of employees accessing business data, there was also a significant upsurge in the number of data analytics resources and tools. If the current market trends are anything to go by, then the year 2016 will witness an increasing number of retailers considering data analytics as their main business focus.
In fact, most of the market-leading CRM packages such as the Microsoft Dynamics CRM feature analytical capabilities. With the help of these capabilities, potential enterprises have the perfect opportunity of extracting and segmenting lists, interpreting purchase behaviors, tailoring communications, as well as developing unique promotional activities. Quite inevitably, the marketing or IT teams have better insights into the market, which helps them take informed business moves.
Perhaps, 2016 is the perfect time for this data analytics revolution, as its growth rate is parallel to the developments caused by it. Today, employees are enjoying better access to diverse data types than before. As the consequence, the technology-storage expenses are falling at a great pace along with the cloud resources becoming increasingly popular. Retailers are quickly adopting data-driven approaches and using it as a powerful business decision-making weapon.
Projections for mobility in retail
With this short overview of analytics, we arrive at the major predictions for mobility this year:
- Mobility solutions will drastically transform the store layouts. Retailers can substitute fixed cash wraps for mobile devices, thus ensuring an elevated customer experience
- These transformations won’t limit themselves to just Tier-1 retail businesses. According to IHL projections, mobility solutions will offer huge benefits to every retailer. And even small retailers will have the chance to offer the Apple Store experience to their target audiences
- The proliferation of tablets and iPads will further take this mobile revolution a step ahead. They will serve as the medium for building robust customer relationships
With such crucial impacts, mobility and analytics will inevitably drive growth, development and innovation in the retail landscape. Do write in to us and let us know which trend would be a part of your e-commerce strategy in the coming year.